Project overview
Amperacharge is a brand of modern, next-generation home charging stations. The task was to create a landing page that builds trust, simply explains the technological product, and motivates the user to leave a request or place an order.
The goal is to build a digital presentation that combines visual clarity, understandable technical content, and thoughtful conversion logic.
01. The Challenge
Amperacharge was entering the market with a new solution for home charging of electric vehicles. It was necessary to create a landing page that immediately conveys the value of the product, looks technological and is accessible to a wide audience.
Many similar pages are overloaded with data or don’t provide enough information to make a decision. The key was to find a balance between simplicity, depth of content, and aesthetics — so that the user gets the necessary understanding of the product without unnecessary noise.
02. The Solution
We created a custom landing page on WordPress + WooCommerce, focused on presenting one product and smoothly guiding the user to conversion.
Main implemented solutions:
Clear UX structure: problem → product capabilities → benefits → technical specifications → trust → CTA.
Modern, technological design with an emphasis on minimalism and ease of perception.
Interactive blocks, micro-animations and feature visualizations.
WooCommerce for quick checkout or consultation requests.
Optimized mobile version that preserves logic and visual style.
Improved loading speed and SEO structure.
Landing pages have become a tool that not only presents a product, but also strengthens the brand's expertise.
03. The Result
The finished landing page has become an effective platform for communicating with customers and demonstrating a technological product.
Increased engagement and page view time.
Increase conversions through structured content and clear CTAs.
Building a strong technological and reliable brand image.
Fewer repeat questions from customers — information is presented clearly and logically.
The page has become a full-fledged marketing and sales tool that reflects the philosophy and quality of Amperacharge.