Poor UX (user experience) can ruin even the best website idea. If users cannot quickly find the information they need, place an order, or simply use the resource comfortably, they will leave — and most likely not return. In this article, we will look at the 7 most common UX mistakes that drive visitors away and reduce sales.
Why UX matters
UX is not just about convenience. It is the user's emotional response, their trust in the brand, and their decision to stay or leave. One unsuccessful design element can ruin the entire user journey to purchase.
Top 7 typical UX mistakes in website design
1. Overloaded home page
When banners, text, animations, and buttons appear on the screen at the same time, the user loses their bearings. It is important to show the main thing, not everything at once.
Tip: Keep a maximum of 1 primary call to action (CTA) on the screen.
2. Confusing navigation
If the menu is confusing or hidden, the user will not find the page they need.
Tip: The site structure should be logical — a maximum of 3 clicks to the key section.
3. Slow page loading
Even the most beautiful website is worthless if it takes 5 seconds or more to load.
Tip: Optimize images, fonts, and scripts. Every second of delay means a 10% drop in conversions.
4. Lack of mobile adaptation
In 2025, over 70% of users will access the internet from their phones. If elements extend beyond the screen, buttons are too small, or text is too dense, users will simply close the tab.
Tip: Check how the site looks on different devices before launching it.
5. Intrusive pop-ups and banners
Modal windows that cover content are annoying.
Tip: Use smart timers or display pop-ups only after interacting with the user.
6. Unclear buttons and calls to action
If the “Buy” button is lost among dozens of others, the sale will not happen.
Tip: CTAs should be noticeable, with clear wording of the action (“Order now,” “Get a consultation”).
7. Lack of feedback
After filling out the form, the user should see confirmation that everything went well. If the site remains silent, mistrust arises.
Tip: Add a message about successful submission or visual cues.
How we help
- Website design – interface updates to increase conversions and customer retention.
- Website support – UX monitoring and recommendations for continuous improvement of user experience.
- Website optimization – analysis of speed, ease of use, navigation logic, and design effectiveness.
Tips for website owners
- Test UX before launch: even a simple usability test provides valuable information.
- Observe user behavior in Google Analytics or Hotjar.
- Update your design regularly — interfaces age faster than you think.
Conclusion
UX mistakes — it's not just aesthetics, but real losses in customers and profits. Minor flaws in navigation, adaptation, or speed can halve conversion rates. Regular UX audits will help maintain trust, improve user experience, and increase sales.
If you want a site that works for your business, order from us:
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